InfoLawGroup is pleased to announce that Eric J. Anderson has joined the firm as a Partner. Prior to joining InfoLawGroup, Mr. Anderson served for several years as head marketing and advertising counsel for Sears Holdings Corporation.

Eric has extensive experience advising on marketing, advertising, digital, mobile and e-commerce initiatives. Eric also regularly negotiates a wide variety of contracts affecting those initiatives, including agency and vendor agreements, sponsorship and celebrity spokesperson agreements, master services agreements, influencer agreements and the underlying tech agreements. From claim substantiation to privacy to navigating the compliance maze for multi-platform digital campaigns, Eric’s practice is expansive and fits right into what InfoLawGroup is called upon to address for its clients on a daily basis.

Eric is located in the firm’s Chicago office. He looks forward to continuing to speak and conduct training sessions on various topics affecting advertising and promotions, including loyalty programs, coupons, rebates, sports and entertainment sponsorships, branded entertainment and pricing and sale frequency issues.