Join Jamie Rubin for the 2017 ANA/BAA Marketing Law Conference, November 13-15, 2017 at the Marriott Chicago Downtown Mag Mile.  Mr. Rubin will moderate a panel titled Metrics & Monitoring Efficiencies and the Performance of Social/Digital Media Advertising.  Hear about how the Media Rating Council (MRC) measures and audits online ads, the 3MS initiative started by the IAB, ANA and 4A’s and other business and legal issues effecting the ad measurement space, including measuring outcomes (sales increase) vs. metrics (ad on screen for X seconds), filtering for bots, spiders and fraud, platform measurement tools vs. third party measurement services and associated privacy concerns.