Heather E. Nolan
Values knowing a business inside & out – she worked on 55+ different promotions for just one client in a single year
Widely recognized as the “go-to” counsel for clients launching marketing programs with a charitable component
Is an extension of an in-house team by holding regular “office hours”, helping design effective (and compliant) marketing, and creating client “DIY” resources
Loyalty is one of Heather’s calling cards – she handled new iterations of a client’s promotion over 5 years (a lifetime in marketers’ terms!)
Multitasking is not a new concept for Heather, who graduated in the top 5% of her law school class while working a full-time day job
FUN FACT!
If Heather is tapping her feet in a meeting, she is likely not passing time, but keeping time. She has studied traditional dance and percussion in 8 countries and counting...
About Heather
Heather E. Nolan, Co-Managing Partner at InfoLawGroup, has 20 years of legal experience proactively and practically advising on marketing, promotion, and advertising programs using a wide spectrum of platforms and technology. Heather is complimented by clients for her ability to both assess their risk tolerance and build appropriate solutions that match a client’s needs and her integration with in-house teams. Heather handles client problems and matters as if they are her own.
Heather is a key team member to clients by helping to address the myriad of legal issues throughout the planning, designing, launching, and administering of these programs, as well as for those clients who create and distribute their own content. On a daily basis, Heather counsels on the traditional and emerging intellectual property and digital media legal issues they trigger.
She regularly works on multi-platform programs that involve digital videos, viral campaigns, web sites, mobile apps, promotional offers, giveaways, sweepstakes, skill contests, games, loyalty programs, coupons, rebates, and e-mail, text message, and mobile marketing, as well as all related agreements, terms, disclosures, and campaign elements. Heather also has unique experience handling all compliance aspects of cause marketing and charitable campaigns. She is widely considered a “go-to” attorney for clients seeking counsel when launching marketing programs with a charitable component.
Heather is a member of the Association of National Advertisers and has been a sought after speaker at its annual law conference and webinars. Heather previously practiced law at Wildman Harrold (now part of Locke Lord) in Chicago.
“Heather Nolan is our lawyer and our very own superhero.”
Representative Experience
Counsels about legal compliance for advertising and promotions in all forms of traditional and emerging media, including giveaways, sweepstakes, skill contests, charitable promotions, game promotions, loyalty programs, coupons, rebates, web sites, mobile apps, as well as e-mail, text message, mobile marketing, and viral marketing campaigns.
Handles all compliance aspects of charitable promotions, including registration and bonding, and helps design other programs to avoid triggering compliance requirements.
Drafts consumer-related terms and conditions related to advertising campaigns and materials, promotions, web sites, apps, and social media platforms, and advising about related legal issues such as disclosures and consent/agreement.
Drafts and negotiates transactional documents related to promotions, including sponsorship, co-promotion, charitable promotion, licensing, and other e-commerce, technology, and promotion agreements.
Counsels on privacy issues related to marketing practices, web sites, data collection and use, and drafting web site terms of use and privacy policies.
Represents clients in various trademark matters, with special focus on clearance and prosecution.
REPRESENTATIVE SPEAKING ENGAGEMENTs and publications
“March Momentum for More Permissive Alcohol Beverage Sales”, American Legal Blogger, March 2024
“California Gifts Us Proposed Regulations Around Charitable Funding”, American Legal Blogger, December 2023
“Virtual Influencers Are Now Officially Regulated Endorsers”, Lexology, August 2023
“All eyes on California’s expanded regulation of charitable fundraising”, Lexology, October 2021
“How to Approach Legal Issues With CGI Influencers- Keep in mind virtual endorsements and brand sponsorship”, Lexology, September 2020
“How to Approach Legal Issues with CGI Influencers”, article in Adweek, August 2020
“Thinking of Partnering With a Charity? Keep in Mind the Following Compliance Regulations. A desire to giveback isn’t enough, unfortunately”, Lexology, July 2020
“Thinking of Partnering with a Charity? Keep in Mind the Following Compliance Regulations”, article in Adweek, March 2020
“How Brands Can Protect Themselves from Legal Ramifications over AI Privacy ”, article in Adweek, November 2018
“Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past”, article in Adweek, May 2018
“Charitable Giving: Don’t Let Your Good Deeds Get Punished”, article in Corporate Counsel, November 2017
“Practical Tips for Registering and Bonding a Charitable Promotion”, roundtable host at the BAA Marketing Law Conference, Chicago, IL, November 2015
“Updating Your Status 24/7”, panel moderator at Women Leaders in Advertising and Marketing Law conference, New York, NY, October 2015
“Social Media Promotions: UGC and Intellectual Property Issues in Social Media”, presenter at the BAA Sweepstakes, Contests, and Games Council webinar, July 2015
“Gamification”, presenter at the BAA Sweepstakes, Contests, and Games Council webinar, July 2015
“Social Media and IP Law” and “Getting the Biggest Bang for the Buck: Getting the Most out of Non-traditional IP”, presenter at the Gulf Coast Intellectual Property Association, October 2014
“Protecting your Brand in the New gTLD World”, presenter at the BAA Marketing Law Conference, Chicago, IL, November 2013
PROFESSIONAL ASSOCIATIONS
Association of National Advertisers (ANA)
Bar Admission
Illinois, 2003
Education
Loyola University Chicago School of Law, J.D., 2003, magna cum laude
University of Wisconsin, B.S., 2000, phi upsilon omicron national honor society
International and domestic travel, including to study drum and dance