Reviews ad copy across industries, including highly regulated industries such as real-money gaming
Drafts and reviews rules for sweepstakes and contests
Advises clients on a broad variety of marketing and advertising matters including claim substantiation, pricing guidelines and advertising clearance
Worked in software and app development prior to law school and brings business-minded advice to her clients
Counsels on Federal Trade Commission (FTC) compliance in ad copy and marketing campaigns
Fun fact! Sophia can often be found side by side with her Australian Cattle Dog aka the “Velcro dog”
About SOPHIA
Sophia Allen joined InfoLawGroup in November 2022. Sophia focuses her practice on marketing and advertising issues and advises clients on a broad variety of matters including claim substantiation and pricing guidelines. She leverages her experience in graphic design and marketing to identify pressing industry issues like deceptive design practices and dark patterns in user experience (UX) design. Sophia also reviews ad copy including in highly regulated industries such as real-money gaming. She counsels clients on marketing issues, such as rules for sweepstakes and contests and media releases.
While at Loyola University Chicago School of Law, Sophia developed a strong interest in alternative dispute resolution, pursuing coursework in Negotiations, Mediation, and Client Counseling. She taught Legal Writing to first-year law students and served as a senior editor for the Consumer Law Review.
Finally, Sophia appreciates the entirety of the legal process and has experience in its many phases. As a legal assistant, she learned about the intricacies of pre-litigation, including record review and case management. As a law clerk, she dug deep into discovery and drafted pleadings. As a volunteer mediator, Sophia navigated disputes and facilitated communication. Sophia’s experience with litigation has greatly shaped her understanding of transactional work.
Representative Experience
Drafts sweepstakes and contest rules.
Reviews ad content, gameplay, apps, licensure, T&Cs and other elements to ensure Real Money Gaming compliance for all 50 states and DC.
Drafts affiliate and joint promotion marketing agreements.
Advises clients on environmental marketing and compliance with FTC Green Guides and SB 343, California’s 2022 statute on recyclability and environmental advertising.
Advises clients on various claim substantiation issues, including intricate FTC requirements for “Made in the USA” claims.
Analyzes copyright issues.
Helps enforce client trademark rights.
Advises clients regarding applicable state and Federal laws and regulations, including CAN-SPAM and the FTC Endorsement and Testimonial.
Representative PUblications
“FTC Releases Updated Endorsement Guides: 10 Key Takeaways", Lexology, July 2023
“Pop Art, The Supreme Court, and You”, Lexology June 2023
Practice Areas
Advertising & Marketing
Intellectual Property
LEADERSHIP
Association of National Advertisers (ANA), Sustainability Committee Member
The Chicago Bar Association, Media & Entertainment Law Committee Member
BAR ADMISSION
Illinois, 2022
Education
Loyola University Chicago School of Law – J.D., cum laude 2022
Certificate in Trial Advocacy, May 2022
Consumer Law Review, Senior Editor
Dean’s List: Fall 2019, Fall 2020, Spring 2021, Fall 2021, and Spring 2022
Alpha Sigma Nu (Jesuit Honor Society)
Leadership, Service, and Public Interest Recognition Award
University of Wisconsin-Madison, B.A. 2014