Tag Archives: Advertising Law

InfoLawGroup Partner Jamie Rubin to speak on “Ad Impression Measurement” at the 2017 BAA/ANA Marketing Law Conference in Chicago

Join Jamie Rubin for the 2017 ANA/BAA Marketing Law Conference, November 13-15, 2017 at the Marriott Chicago Downtown Mag Mile.  Mr. Rubin will moderate a panel titled Metrics & Monitoring Efficiencies and the Performance of Social/Digital Media Advertising.  Hear about how the Media Rating Council (MRC) measures and audits online ads, the 3MS initiative started … Continue Reading

Alcohol Ads In the Digisphere – New-ish Guides In Town

At the end of September, thirteen leading beer, wine and spirits producers published the Digital Guiding Principles (DGPs) as part of their global commitment to reducing harmful drinking.  These are self-regulatory guidelines — they are not law, although some of the principles track legal requirements in the U.S.  Moreover, these principles do not replace any other guidelines … Continue Reading

New California Regulation Regarding Minors Is Coming: Are You Ready? Part 2 – The Advertising Provisions

A new California statute, which originated as SB 568 and will be codified as § 22580 et seq. of the Cal. Bus. & Prof. Code, takes effect January 1, 2015.  The law has two key provisions: one addressing online advertising in connection with minors, which this post addresses, and one addressing a minor’s right to delete … Continue Reading

The NAD’s First Take on Pinterest: Pinterest Content Subject to Testimonial Guidelines

In a recent decision, the National Advertising Division (“NAD”) found that consumer “pins” on the “virtual bulletin board” site, Pinterest.com (“Pinterest”), are subject to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (“FTC Testimonial Guidelines”). Pinterest allows consumers to tag images to themed, virtual bulletin boards for other users of the Pinterest site to … Continue Reading
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