A Novel Data Security Law Proposed in Colorado

There has been a lot of buzz around various privacy and security bills presented on the Federal level, including the reintroduction of the BEST PRACTICES ACT and a new privacy bill put out by Congresswoman Speier that brings "do-not-track" into the fray (not to mention the previously introduced Boucher Bill, which is now missing its named sponsor). Yet, for the most part, these types of bills have languished on the Federal level, while interesting new approaches race ahead from State legislatures (see for example, SB1386, Minnesota’s Plastic Card Protection Act, Massachusetts’ 201 CMR 17:00, et. seq., Nevada’s Security of Personal Information Law, and Washington state’s PCI Law) Over the past couple years, many predicted that new state laws would follow the lead of states like Nevada and Massachusetts, and some anticipated we could see a situation where 50 different privacy/security laws across the country. Now it looks like we are beginning to see some renewed activity on the state level. In Hawaii we have a proposed bill that would require breached entities to provide credit monitoring and call center services to impacted individuals. In my home state, Colorado, a legislator (Dan Pabon) has proposed a novel bill that takes a new approach to incentivizing companies to implement good security. In this post, we take a look at the highlights of the Colorado bill.

UPDATE -- 022810:  Apparently there has been a committee vote on the Colorado bill that was split 5-5 along party lines.  As such, this bill will not move forward in this session.

Colorado HB 11-1225 – An Information Security Carrot

Regulation is achieved via the “carrot” or the “stick” (and sometimes both). This is true in the information security context as well. For example, to incentivize encryption of personal information, breach notice laws use a stick: those that fail to encrypt may have to provide notice to affected individuals in the event of a security breach. In the credit card breach context, a Washington state law provides banks with a stick (e.g. the right to seek fraud and reissuance expenses from breached merchants), but also provides those merchants with a shield to block that stick (e.g. validation of PCI compliance blocks a bank’s ability to recover). In HB 11-1225, Colorado state legislator, Dan Pabon, apparently wants to give the carrot a chance. In the process, I am told that part of the goal is to make Colorado the “Delaware” of data storage. Here is how it works.

Immunity from Liability. Under HB 11-1225, if certain conditions are met (discussed below) a person or entity operating in Colorado that owns, licenses or maintains computerized data that includes “personal information” shall not be liable for civil damages resulting from a breach of data security due to its acts or omissions that are in good faith, and not grossly negligent or willful and wonton.  So essentially, this would provide immunity from negligence claims. In order to receive this protection, two conditions must be satisfied: (1) the breach must have been caused by an unauthorized third party, or an employee or agent acting outside the scope of his employment; and (2) the person or entity must have been certified by a “qualified information technology auditor or assessor” as having used “best practices of data security and meeting information technology standards” established by an authorized state entity.

Rebuttable Presumption of Non-Negligence. Even if a breached organization has not been certified as compliant with best practices/information technology standards, it can achieve certain protections under the bill. In court, an organization can establish a rebuttable presumption that it was not negligent if it can produce evidence that the organization implemented best practices and was compliant with technology security standards established pursuant to the bill.

Consumers’ Right to Petition Court for Subpoena. The bill provides persons whose personal information was compromised or who are victims of a computer crime, to seek a petition from a court impelling the breached organization or any third party to produce “any” information concerning the unauthorized access to personal information or the computer crime. This information may be obtained in order to facilitate the detection, apprehension and prosecution of the computer crime or breach.

Key Definitions. “Personal information” as defined under the bill is broader than definitions in most breach notice laws. One defined category of personal information is information that can be used, alone or in conjunction with any other information, to obtain cash, credit, property, services, or any other thing of value, or to make a financial payment, including personal identification number, credit card number, banking card number, checking account number, etc. Personal information is also defined as information that can be used, alone or in conjunction with other information, to identify a specific individual, including name, date of birth, social security number, government ID, passport number, etc.

In order to be a “qualified information technology auditor or assessor” one must be certified by a nationally recognized organization or association as having expertise in data security, and cannot have any convictions involving moral turpitude offenses. The bill indicates that the CIO of the State of Colorado is required to establish an entity to maintain a list of the nationally recognized IT associations that may certify a person’s qualifications in data security systems for purposes of the bill.

Establishing Best Practices and Information Technology Security Standards. One of the key challenges for implementing this HB 11-1225 (should it become law in its current form) is going to be the establishment of best practices and IT security standards. On this issue the bill requires the CIO of the State of Colorado to create an “entity” to establish these best practices and standards for commercial entities and persons that own, license or maintain computerized data that includes personal information. The bill does not provide additional guidance as to how those best practices shall be determined, or whether there will be one set of best practices that will apply to all entities (regardless of size, complexity or resources).

Analysis and Observations

Novel approaches to information security and privacy legislation are, of course, welcomed. The questions remain, however. Will it work? Will it pass? Unclear at this point. Below are a few observations pertaining to these questions.

  • Does a duty exist to safeguard personal information under common law negligence principles? Surprisingly, at this point we have very little case law directly on point that delves into this issue. However, a recent Illinois appellate court recently ruled that a common law duty to safeguard personal information did not exist. In contrast, we are aware of cases that did find a duty to secure personal information, but both were in the banking context and were arguably based mainly on the expectations that arise in that context (e.g. banking customers are specifically providing their money to banks for safeguarding, among other reasons). If indeed, no case law establishing such a duty exists in Colorado, the question becomes whether the existence of a law providing immunity for negligence implies that the duty exists. Worse (from the company point of view), it is possible that the best practices established under the bill could end up establishing a standard of care, in and of themselves (where one may arguably not exist).
  • Even if such a duty does exist, do the “good faith” and “gross negligence “exceptions” effectively eat the immunity? In the wake of a data breach where a plaintiff’s attorney has filed a lawsuit, you can bet that any and all potential theories of liability will be alleged. That of course may include allegations of gross negligence and “bad faith.” One of the benefits of HB 11-1225, assuming only a negligence claim is alleged, would be the ability of defendants to have lawsuits dismissed early, perhaps in a motion to dismiss or motion for summary judgment phase. However, if gross negligence, bad faith or other non-negligence claims are alleged, the plaintiff may have a better chance to get past early motions to dismiss. If that is the case, plaintiffs will still have litigation leverage (regardless of whether they have a truly winning case).  In fact, we are aware of one case in Federal court in Michigan that allowed a case to go to trial based on the issue of "good faith" behavior in the context of security. These “exceptions,” therefore, could undermine the effectiveness of the immunity granted in HB 11-1225. Of course, much more research is necessary to look into these issues.
  • Is the jurisdictional scope of the immunity too narrow? At this stage in the game a large percentage of companies, big and small, conduct business with residents of more than one state (and in many cases all 50 states), and even with people residing outside of the United States. While HB 11-1225 may provide immunity from negligence claims for cases contained in Colorado, it may not help with lawsuits, for example, filed in other jurisdictions or Federal court where Colorado law is not the choice of law. So, if the goal of the law is to become the "Delaware of data storage", it may not be effective to shield companies that deal with personal information from non-Colorado states.  That all said,  there may be jurisdictional arguments that would preclude plaintiffs residing in other states from pursuing a company storing data in Colorado (although making and prevailing in such arguments in court can be an expensive process in and of itself). In addition, a choice of law provision in contracts with out-of-state counter parties might also do the trick to keep the immunity intact.
  • Can the “entity” established by the State actually establish best practices that can work universally and result in good security? Legislating security controls is not an easy task. Two general approaches are used typically. One approach does not require specific controls, but rather mandates “reasonable” “adequate” “comprehensive” or “appropriate” security. The other method is more prescriptive in its approach, and seeks to require specific controls that certain entities must implement (e.g. Massachusett’s and Nevada’s personal information security laws). The risk of a prescriptive approach is the “check list” mentality whereby organizations simply address the specific requirements and don’t actually worry about truly securing themselves (this is a criticism of PCI, the ultimate prescriptive standard). However, even those taking a prescriptive approach may reference various risk factors that relate to the sensitivity of the data and the size, complexity and resources of the company trying to comply. The challenge for the entity developing these best practices is to provide enough clarity/certainty so companies have confidence that they are truly in the safe harbor, and yet to provide enough flexibility to allow companies of all shapes and sizes to get into the safe harbor in a relatively cost-efficient and realistic fashion. The failure to solve this problem could undermine the efficacy of the legislation if it is perceived to be unfair or discriminatory to small and medium-sized businesses who may have neither the expertise nor resources to implement a highly prescriptive set of controls.
     
  • A Shift of Liability to the Auditors? On the one hand, this bill may serve as a business bonanza for IT security auditors who are called into validate compliance with the best practices laid out by the act. On the other hand, a mistake in validating the compliance of a company that suffers a breach could potentially lead to a lawsuit against not only the breached company, but the auditor as well. While a third party affected individual may have difficulty holding an IT security auditor liable without a contract, precedent may exist by analogy to accountants. Moreover, there is at least one known case (Merrick Bank v. Savvis) where an IT assessor (in this case a payment card security assessor) was sued by a party that allegedly relied on its compliance findings. So, from a “passability” point of view, does the IT security assessment community get on board or do they demand some of their own immunity in exchange for supporting this bill?

Conclusion

Overall, Representative Pabon’s bill represents a very interesting approach to data security regulation, and we applaud his efforts and creativity. There may be some hurdles to overcome to see this passed, and a vigorous debate on its mechanics is necessary. We will keep you up to date on its progress.
 

Privacy News Round-Up: Lessons Learned

Several important privacy issues were in the news in the first half of this week. Here's our take on these stories, which covered online data collection, employee privacy and legislative and regulatory debates about the future of online privacy.

On November 6, 2011, the Wall Street Journal reported that major websites are taking steps to control and limit tracking of their visitors by third parties. The sites' goal is to both mitigate the privacy risks associated with such third party tracking and to capture the revenue that could be derived from their users' data. A study cited in the article estimated that a sample of 50 popular U.S. websites is losing at least $850 million in revenue to third parties that collect and sell users' data without the sites' knowledge. The study also found that nearly a third of the tracking tools operating on the 50 sites are unauthorized. As the recent Facebook controversies demonstrate, clandestine or unauthorized use and collection of users' data may cause reputational harm to the sites, and not every company is able to withstand revelations of inappropriate data use as well as Facebook can.

There are more than a few examples of Internet ventures that were torpedoed by privacy blunders. In addition to the potential for reputational harm, Internet sites may face legal risks arising from representations they make in their online privacy policies. The Federal Trade Commission (FTC) has brought enforcement actions for privacy violations under Section 5 (which deems unfair or deceptive acts or practices unlawful), including in connection with statements in privacy policies that were inaccurate. In addition, many jurisdictions outside the U.S. impose myriad requirements with respect to privacy disclosures to consumers. Our takeaway from the story is to emphasize the importance for businesses of understanding and controlling how their websites collect, use and share personal data, and ensuring that the sites' consumer-facing privacy policies accurately reflect the company’s practices.

Our next story takes on the issue of employee privacy in the digital age. On November 8, 2010, the New York Times reported that the National Labor Relations Board (NLRB) filed an administrative complaint against an employer, alleging that the company violated an employee's federal rights by firing her for criticizing her manager on her Facebook page. The NRLB argues in the complaint that employees have a right to criticize their employers, management or working conditions, and cannot be punished for engaging in this protected activity. While the terminated employee was a union member, the NLRB asserts that this right to criticize is equally applicable to nonunion employees because it is an extension of the federal right to discuss unionization and form unions. The NRLB's complaint is set to go before an administrative judge in January of next year, but any result can be contested before an appellate board and in federal courts. Still, while this proceeding is pending, the complaint itself may serve as a rude awakening to many employers who have been implementing increasingly stringent policies regarding employees' use of social media and behavior outside of the workplace. In this case, the employer's policy was rather extreme; it barred employees from depicting the company "in any way" on Facebook or other social media sites where the employees posted their pictures or from making disparaging or discriminatory comments when discussing the employer or management. Of course the right to talk about employers on the web or outside of work is not absolute. For example, if an employee lashes out against a supervisor, but is not communicating with employees in doing so, the activity may not be protected (in this case, other employees participated in the Facebook discussion of the former employee's manager). In addition, making false, defamatory statements about the employer or disparaging remarks unrelated to work (for example, about a supervisor's family or personal life) is likely not protected by federal law. The lesson from this story is that the NRLB appears to be taking a more active role in protecting employee privacy, and employers are well-advised to carefully review and consider revising their social media and employee conduct policies to ensure consistency with federal law and NRLB guidance.

The final story is coming from the New York Times and Politico today on legislative and regulatory developments (and disagreements) regarding regulation of online privacy. The New York Times is predicting a battle among the industry, privacy advocates, legislators and the administration on how to regulate online privacy. Industry representatives are not necessarily opposed to all regulation, but argue that targeted ads and competition among advertisers is good for the economy. They do not believe that a “do not track” list that would allow Internet users a single point for opting out of being tracked online for advertising purposes is necessary for protecting web users' privacy. On the regulatory front, the FTC and the Commerce Department are set to release their independent reports on online privacy. Commerce will likely favor self-regulation, while the FTC is likely to argue for a "do not track" option. The White House has set up its own panel that will look into balancing consumer protection with making U.S. companies more competitive overseas. Not to be outdone, as Politico reports, Congress is planning to convene a hearing on online privacy in early December. The discussion will address the idea of a "do not track" list and other options for regulating online privacy. Finally, privacy advocates are concerned that the regulatory and legislative battles will produce rules that do not fully protect the interests of the consumers. We realize that business can't wait for these debates to be resolved. Our recommendation is that businesses build privacy and information security into their products and services and follow industry best practices. Privacy is good for business, and being proactive about privacy and information security helps a business control the story of how it is portrayed in the media and by regulators. There is no reason to be afraid of privacy. Privacy does not mean not using personal information; it means using the information in a fair and transparent manner.

If you would like to read our take on other privacy news, don't hesitate to let us know by posting a comment on the blog, emailing bsegalis@infolawgroup.com or on Twitter @InfoLawGroup.
 

Information Security Standards and Certifications in Contracting

When organizations contract for outsourced IT services, they look for assurances that the vendor will provide adequate security, often in the form of a security schedule or annex to the contract, or by reference to a widely accepted information security standard. In some cases, the customer insists as well on a certification or audit by an expert third party.

Business managers and lawyers often have only the vaguest notions of what these schedules, standards, and certifications mean. They rely on the organization’s IT staff or consultants for “the technical stuff.” But in the end it is the business managers and lawyers who determine what the organization needs, operationally and contractually. To do that well, they should have at least a basic understanding of the more common information security standards and certifications.
 

In contracting for IT services, it’s tempting to simply refer to an information security standard and perhaps require a warranty or third-party certification. But that is sometimes overkill, given the nature of the data and risks involved in the project. And in any event, the customer needs to know if the warranty or certification actually covers the measures that the customer would take itself to protect its business and manage its compliance and liability risks.

One Size Does Not Fit All

It is significant that information security laws and standards typically require a risk-based assessment of threats, harm, and mitigation measures, rather than prescribing, for example, a specific form of encryption for all protected data.

This suggests that customers and vendors should be realistic about assessing what the customer legitimately requires in the way of security for a particular project or application. We have seen outsourcing and cloud services contracts where the vendor’s standard contract offers only “reasonable and appropriate” security measures, with no details and no mention of who does what (and at whose expense) in the event of a suspected security breach. When you use free web apps to publish the schedule for your kid’s soccer team, you can live with terms of service that include the phrases “as is” and “as available.” An organization might need only minimal security and service level guarantees for a wiki or social networking application designed to facilitate online brainstorming, or for a software development “sandbox.” But if the outsourcing or cloud vendor is handling highly confidential information or mission-critical transactions, the customer should insist on stronger assurances and specify any particular compliance requirements for relevant functions such as processing credit card details, Social Security numbers, electronic health records, or HR data transferred from Europe. If the vendor cannot or will not offer sufficient details or assurances, the customer should look elsewhere, because the customer’s business, liability, and reputation are at stake.

Some large customers take this too far, however, routinely demanding security certifications that may add considerably to the cost of the contract or eliminate many potential vendors, in circumstances where there is little actual risk. I was recently involved in a contract for a software implementation project that entailed creating a specialized organizational database including photos and business contact information of the customer’s relevant personnel. Because the vendor would be required to work with some form of personal data (none of it sensitive or subject to personal information security or breach notice laws), the customer insisted, at the last minute, on including its “standard” personal information security annex. This included a provision for control by the customer, and indemnification by the vendor, in the event of a security breach involving the personal data. That makes some sense, since the customer, in the end, will be held accountable. The vendor was not concerned about this provision, however, since it would not be handling data covered by personal information security laws. But the annex also required the vendor to produce a SAS 70 Type II certificate, as well as a third-party certification of conformance to the ISO 27002 standard. These typically require tens of thousands of dollars and at least six months to obtain. A BPO vendor serving the financial services or government markets might already have this in place, but not a small firm of specialized IT consultants. In this case, it turned out that the cost of complying with these requirements would have exceeded the value of the contract. And all this to protect publicity photos and business contact details?

When conducting due diligence and contracting with an IT vendor, the customer should focus on the sensitivity of the data and functions at issue and then satisfy itself that the vendor will meet the classic “CIA” requirements for information security: confidentiality, integrity, and availability. Where those requirements are linked to legal standards, such as HIPAA compliance or contractual PCI-DSS obligations, the customer should call those out in the contract and make sure the vendor has the capability and commitment to meet them.

Information Security Standards and Certifications

There are some very specific published standards for security measures and devices, usually in areas where interoperability is required, such as chip cards, point-of-sale terminals, and WiFi. But customers are usually concerned more generally with a vendor’s security controls and procedures, and those are addressed in several widely used standards. These are typically risk-based, procedural approaches, essentially providing a checklist of issues and considerations that the organization is to take into account in selecting and monitoring security measures.

If a vendor asserts that it uses one of these security frameworks or standards, it indicates a level of awareness and sophistication about assessing security risks and implementing appropriate measures. But it does not reveal what measures the vendor has chosen to adopt, nor its track record in actually securing customer data. Customers should consider asking in addition for the vendor’s written information security policy or policies, and for contracts involving sensitive processing customers might ask as well for audit results or third-party certification.

Prompted by the focus on internal controls for financial reporting under the Sarbanes-Oxley Act (SOX), publicly traded companies in the US often employ CobiT, Control Objectives for Information and Related Technology, a standard framework for IT governance and information management controls published by the IT Governance Institute and the Information Systems Audit and Control Association (ISACA) . A vendor might refer to its use of the CobiT framework, but this offers little specific assurance about how the company secures customer data, and so it is generally not a sufficient point of reference for an IT contract.

US federal agencies are required under FISMA (the Federal Information Security Management Act of 2002) to refer to security standards and guidelines published by the National Institute of Standards and Technology in designing information systems and procuring IT services. Some of this guidance is general and largely procedural, prominently FIPS 200 (“Minimum Security Requirements for Federal Information and Information Systems”) and NIST Special Publication SP 800-53, "Recommended Security Controls for Federal Information Systems". Many government contracts refer to FIPS 200 and SP 800-53, as well as to more specific NIST guidelines on particular applications such as laptop security, voice over internet services, and secure data deletion. Some vendors familiar with the government market refer to relevant FIPS standards in their private-sector contracts as well. This can offer a high level of assurance to customers with relevant security needs.

Internationally, the most commonly referenced information security management standard is ISO 27002 (formerly ISO 17799), which has evolved from the BS 7799 standard developed by the UK government in the 1990s. ISO/IEC 27002:2005 (which can be purchased from ISO) is a code of best-practice recommendations for information security management. It contains recommended information security controls and objectives in twelve areas (risk assessment, security policy, security organization, IT asset management, HR security, physical and environmental security, communications and operations management, access controls, information systems acquisition and maintenance, business continuity, and compliance with relevant laws and policies). A contractual reference to ISO 27002 helps ensure that the vendor is aware of security management issues, but it does not indicate exactly what the vendor does to secure customer data or systems. Moreover, since it is a compilation of best practices rather than a statement of mandatory control procedures, ISO 27002, on its own, does not lend itself to certification or audit.

In circumstances where the customer requires greater assurance through third-party verification of security measures, the customer should consider requiring a certification of compliance with ISO 27001, which states management control requirements for information security management systems. ISO 27001 requires management to systematically assess the organization’s security risks and impacts, design and implement security controls to address unacceptable risks, and adopt management procedures to review and revise those controls over time. When an organization self-certifies compliance with ISO 27001, or obtains certification from a third party, it normally refers as well to ISO 27002, because that provides implementation guidance for the selected controls. Certification under ISO 27001 is typically a three-stage process of initial review of applicable systems and policies, a detailed compliance audit of the organization’s Information Security Management System (ISMS), and periodic (usually annual) reviews. In many countries, third-party certifications are provided by “accredited registrars” or “accredited certification bodies” recognized by a government-authorized accrediting body. In the US, the typical practice is to retain an information security consultant to conduct a security audit with reference to ISO 27001 and 27002. References to ISO 27001 / 27002 are common in international service contracts, although costly and time-consuming third-party certification is required in the minority of cases. ISO 27001 / 27002 seems to be catching on in the US as well, although it is still rare to see US contractual requirements for certification of compliance with ISO 27001.

The relatively new ISO 27005 (derived from BS 7799-3) deals specifically with security risk management in the outsourcing context. This is mostly seen in UK contracts so far, but it is becoming familiar among major outsourcing vendors in India, South Africa, and Jamaica.

In the regulated financial services industries in the US, it is common to require vendors to submit a SAS 70 service provider audit (AICPA Statement on Accounting Standards No. 70: Service Organizations). This usually addresses preventive and detective internal security controls, as well as business continuity. The SAS 70 Type II audit requires an evaluation of the effectiveness of security controls over the review period, usually six or twelve months. The equivalent in the UK is the AAF 01/06 "assurance report" (replacing FRAG 21/94) on internal controls for outsourced service providers. Similar forms for the assessment of service providers’ internal controls are published by the accounting and audit professional associations in Australia (Auditing Guidance Statement 1042 - Reporting on Control Procedures at Outsourcing Entities), Canada (CICA Handbook Assurance and Related Services 5900), Hong Kong (HKCPA Statements Auditing Practice Note 860.2), and Japan (Audit Standards Committee Report No. 18).

Traditionally required by bank and insurance regulators to control risks in outsourcing material operations to a service provider, the SAS 70 and its foreign equivalents are now sometimes used outside the financial sector, because it is an established method for obtaining third-party certification of security controls. The SAS 70 is most meaningful when the auditor tests control procedures based on a specified security framework or standard, such as ISO 27001 / 27001, CobiT, ITIL, BITS (banking industry standards), FIPS 200, or the AICPA Trust Principles, as well as on the organization’s written security policies.

For payment card data, banks and merchants must comply with the payment card industry’s global PCI DSS standard, and that should be referenced in any contract with a vendor handling such data. Where the customer needs stricter assurances, the contract can require submission of a PCI DSS Self-Assessment Questionnaire (SAQ) or a compliance assessment by a Qualified Security Assessor (QSA). (The PCI DSS standard requires independent QSA assessments for organizations handling more than a specified number of payment card transactions, while others need only prepare an SAQ.) Customers that are themselves required to obtain a periodic QSA assessment should require their relevant vendors to provide such an assessment, or participate in one conducted by the customer.

The Bottom Line

Customers and vendors need to be clear about security responsibilities. In many cases, this is facilitated by a reference to standards, but due diligence and contract drafting should not end there. Such references almost always need to be supplemented with specific requirements and policies concerning security measures for the particular kinds of data that the customer needs to protect, with express reference to any controlling laws or industry standards. Where the customer has especially sensitive or legally protected data, it should also consider contractual audit rights or a provision requiring the submission of a third-party certification or assessment of the vendor’s information security controls.
 

Privacy's Trajectory

As many of our readers know, the International Association of Privacy Professionals (IAPP) will celebrate 10 years this Tuesday, March 16.  In connection with that anniversary, the IAPP is releasing a whitepaper, "A Call For Agility: The Next-Generation Privacy Professional," tomorrow, March 15.  Monday morning you can find the whitepaper here.  I am honored that the IAPP has given me the opportunity to read and blog about the whitepaper in advance of its official release.  Where exactly is privacy going in today's environment?  What is the role of the privacy professional over the next 10 years?  And, a lot of people I know and love (you know who you are) would ask, what in the world is a privacy professional anyway?

Of late, I have found myself reiterating, and getting a lot of positive feedback for, the following proposition:  with data (massive amounts of it) as the new currency, the explosion in outsourcing to "trusted partners," and the growth of legal risks associated with an ever-expanding body of privacy and data security regulation, the role for professionals who understand privacy is becoming increasingly important.  Further, such  professionals are uniquely positioned to bring together various key stakeholders in an organization, including Information Security, Legal, IT, and various business units.  Why?  Because privacy professionals are, by virtue of what they do, multidisciplinary.  And the growing opportunities for such professionals are inextricably intertwined with that quality.  The IAPP has summed this up succinctly, and eloquently in its whitepaper, as follows:

The next 10 years will see more types of data collected from more people, and more privacy laws in more places. A deepening and broadening of data protection regulations in the industrialized world will spread to emerging markets and place a higher premium on legal and compliance acumen. In addition, an expansion of health information networks, smart grid networks and cloud computing platforms will make industry and technology expertise a more indispensable part of practicing privacy.

. . . the privacy professional’s success in the next decade will demand greater adaptability and most importantly, agility. The agile privacy professional is the next-generation privacy professional: an expert practitioner who is keenly attuned to cultural and regional distinctions as these continue to grow in an increasingly interconnected data economy; who can migrate and adapt to different roles within an organization and offer value at each; who exhibits both comfort and grasp of legal/compliance and technical disciplines; and who instills direction and leadership of privacy management within the organization.

The following analysis and discussion of the IAPP's whitepaper is completely my own.  I think that the paper raises some incredibly important points about the need for privacy professionals to lead the way for more effective information governance.  As an outside lawyer (with my own unique perspective), my key takeaway is the following -- privacy professionals must understand law AND technology, and must facilitate dialogue between those two disciplines and as between those disciplines, on the one hand, and the business side, on the other.

The importance of a "privacy professional" understanding both legal and technical disciplines cannot be overstated:

The central role of regulatory and IT drivers shaping the privacy profession almost ensures an ongoing need for privacy professionals to be conversant in not one, but both of these disciplines.

Regulation and "Reasonable Security"

I believe this is largely due to what the IAPP describes in the whitepaper as the "Second Wave of Regulation," which began in approximately 2003 with California's landmark data breach notification legislation, Civil Code section 1798.82 (for private entities), often called SB 1386.  On the heels of that came 44 additional such state laws, DC, Puerto Rico, the Virgin Islands, and now some similar European legislation, as discussed in the whitepaper.  And, with the light now shining on security risks and failures within private organizations, additional security standards and legislation began to emerge - most notably, as highlighted by the IAPP, the Payment Card Industry (PCI) Data Security Standard (DSS) and laws such as Nevada's (SB 227) that incorporate that Standard.  For more on that, see Dave's posts here, here and here. Further, as noted in the whitepaper,

A number of factors have spurred North American (and particularly American) organizations to dedicate more resources to privacy process improvement: most notably, PCI DSS enforcement, FTC enforcement, and data breach notification.

Not discussed in the IAPP whitepaper in depth, but just as important, a number of states have crafted legislation designed to require "reasonable" security or safeguards to address security risks in a more proactive fashion, as opposed to the traditional reactive breach notification approach.  Massachusetts, Massachusetts M.G.L. c. 93H and 201 CMR §§ 17.00-17.05, is of course the most recent, most detailed, and most well known, but many states require the same "reasonable security" (sometimes for all personal information, sometimes for just Social Security numbers), including, but not limited to, California (Civ. Code §§ 1798.81, 1798.81.5, and 1798.85), Arkansas (Code Ann. §4-110-104(b)), Colorado (Rev. Stat. Ann. §6-1-713), Connecticut (HB 5658), Maryland (Com. Law Code Ann. § 14-3503), Nevada, as mentioned above (Rev. Stat. § 603A.210 and SB 227), Oregon (Rev. Stat. § 646A.622), Rhode Island (Stat. § 11-49.2-2), Texas (Bus. & Com. Code Ann §§ 48.102(a)  and 521.001, .052, .151) Utah (Code Ann. § 13-44-201), and Washington (Rev. Code Ann. §19.215.020 to .030).  There are more, I could go on.

What in the world is "reasonable security"?  A privacy professional who understands the law and traditional notions of negligence, various concepts of privacy (Fair Information Practice Principles, etc.) as embodied in different standards and legislation around the world (from EU to Australia), and the evolution of information security (as a technical matter) is ideally positioned to help assess what "reasonable security" means and determine what will be compliant, what will be legally defensible, what will be best practice, and what will be just good business.  And such a privacy professional can facilitate discussions among stakeholders that speak somewhat different languages in this regard to reach solutions that are acceptable to all involved.

From Privacy to Information Governance

As a lawyer, I am also extraordinarily pleased to see, in the IAPP's whitepaper, a reference to the new ediscovery rules that came into play in the latter half of the 2000s, most notably the amendments to the Federal Rules of Civil Procedure in 2006.  What does privacy have to do with ediscovery?  Everything.  As noted in the IAPP's whitepaper, the amended rules "increased the need for organizations to conduct data inventories and implement data-retention policies."  How do you protect sensitive data (personally identifiable information, trade secrets, IP, etc.)?  You figure out where it is first.  And thus, as the IAPP points out, we start to see the "privacy" role evolve into an information governance role.

Speaking of information governance, let's return to technology.  States the IAPP: cloud computing will set the pace for the next decade:

One of the clear directions of technology in the past 10 years as it pertains to personal data has been more—more types of data collected from more people in more ways, and shared with more entities. The emergence of cloud computing—essentially a new computing paradigm in which data is stored off-premises and by a range of third parties—sets the pace for the next decade. Short of a wholesale social movement to opt out of information technology and “go dark,” the conveniences and commercial benefits of more data collection and sharing seem to point in the direction of more. People will not 'go dark,' we estimate, because the utility of sharing information will continue to well exceed the risks of doing so.

Thus, the IAPP stresses the need for agility and identifies five strategies for action:

(1) Redefine the privacy role [information governance]; (2) Rotate through departments/business units; (3) Develop multi-cultural literacy; (4) Understand legal and technical disciplines; and, (5) Instill direction and leadership.

Bottom line?  Proactive, multidisciplinary solutions to information governance that incorporate information technology savvy and that address compliance, legal defensibility, and best practices, are now and will become increasingly crucial to any organization that handles sensitive data.  Privacy professionals are well positioned to lead those efforts.  Congratulations to the IAPP on its 10th anniversary!  I look forward to the next 10 years.