Last week, Facebook, Inc. (“Facebook”) announced a major upcoming change, effective November 5, 2014, to its Platform Policies that will affect the vast majority of promotions run on the platform. The announcement introduces a significant restriction on use of the “Like” functionality in connection with promotions (including sweepstakes and contests). Facebook stated its intention is… Continue Reading
Administering a sweepstakes or contest online can be a great way to attract traffic and engage with consumers. Not surprisingly, many companies routinely utilize sweepstakes and contests (which are referenced collectively in this article as “promotions”) as part of their overall online marketing push. Administering promotions, however, can get complicated when operating them on third-party… Continue Reading
Yesterday (Aug. 27, 2013) Facebook updated the section of its Pages Terms applicable to administering sweepstakes and contests on Facebook (see HERE and HERE). In essence, Facebook removed almost all of the prior restrictions they imposed. For example, companies no longer have to run their sweepstakes or contests via an app, nor are they prohibited… Continue Reading
Ben Stein contributed to this post. Earlier this week, Boston’s KISS FM canceled its “Taylor Swift’s Biggest Fan” contest after trolling users of the 4chan and Reddit online forums catapulted a participant to the winning spot. This and other recent promotions that have been similarly compromised serve as a reminder of the importance of having… Continue Reading
Remember Candie’s shoes and Op shorts? The FTC announced yesterday that it has settled charges against Iconix Brand Group, an owner, licensor, and marketer of popular kids’ apparel brands such as Candie’s, Op, Mudd, and Bongo, for allegedly violating the Children’s Online Privacy Protection Act (COPPA). Among other things, Iconix will pay a $250,000 civil penalty. The FTC filed its complaint and submitted its consent decree and order for approval yesterday in the Southern District of New York.