Archives: False Advertising

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FTC’s $11.9 Million Win Emphasizes Need to Follow Guidelines

The Federal Trade Commission (“FTC”) just won another important victory as part of its crackdown on deceptive health claims. LeadClick Media (“LeadClick”) and its parent company were held responsible for claims made by affiliate marketers and ordered to pay a total of $11.9 million in ill-gotten gains from a deceptive weight-loss product-marketing scheme.… Continue Reading

The U.S. Supreme Court Provides a National Standard for Who Can Sue for False Advertising Under the Lanham Act

Just last week, the United States Supreme Court provided much-needed clarification on the issue of who has standing to bring a false advertising claim under the Lanham Act, 15 U.S.C. § 1152(a).  The decision, Lexmark Int’l v. Static control Components, US Supreme Court slip opinion (March 25, 2014), provides a national standard that remedies a three-way … Continue Reading
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