Sweepstakes and Contests Now Easier To Run on Facebook
Yesterday (Aug. 27, 2013) Facebook updated the section of its Pages Terms applicable to administering sweepstakes and contests on Facebook (see HERE and HERE). In essence, Facebook removed almost all of the prior restrictions they imposed. For example, companies no longer have to run their sweepstakes or contests via an app, nor are they prohibited from using native Facebook functionality as an entry mechanism. Entry by posting on a Page, liking a Page post or sending messages to a Page are all now okay. Similarly, using likes as a voting mechanism is now approved. Asking people to post on their own timeline for an entry in a promotion remains prohibited. Companies are still required to ensure that their promotions comply with laws and include a release of Facebook in the rules for the promotion and state that Facebook is not a sponsor or affiliated with the promotion, although Facebook no longer requires sponsors to disclose that the information collected in the promotion is collected by the sponsor and not Facebook.