Posts in Penalties and Fines

California, credit cards, personal identification information, personal information, personally identifiable information, retail, retailers, Song-Beverly Credit Card Act

California Supreme Court Says Zip Codes are PII-Really. (As California Goes, So Goes the Nation? Part Two)

By InfoLawGroup LLP on February 11, 2011

The California Supreme Court ruled Thursday, in Pineda v. Williams-Sonoma, that zip codes are "personal identification information" for purposes of California's Song-Beverly Credit Card Act, California Civil Code section 1747.08. Really.