Posts tagged FTC Act

affiliate marketing, deceptive practices, endorsements, FTC, FTC Act, marketing

Acai of Relief? Marketers' Recent Settlement of FTC Charges Serves as a Reminder for Online Advertisers and Affiliate Marketers.

By InfoLawGroup LLP on April 04, 2012

Two online marketers of acai berry products recently settled the FTC's charges that the marketers engaged in deceptive practices by operating "fake news" sites directly and through affiliates to promote acai berry products. Although these cases are extreme examples of deceptive practices, they should serve as an important reminder for companies engaging in affiliate marketing that the FTC actively enforces in this area using the FTC Act, and that companies marketing through affiliates and affiliate marketers must understand and address the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, which were updated in 2009 ("Guides"). As discussed further below, this can pose a challenge for companies of all types advertising through affiliate marketing programs

Buzz, consent, EPIC, FTC, FTC Act, Google, InfoLawGroup, information law group, privacy, privacy enforcement, Privacy Policy, Section 5, Segalis

EPIC Alleges Epic FTC Fail In Google Saga; We Review the Complaint

By InfoLawGroup LLP on February 13, 2012

On February 8, 2012, the Electronic Privacy Information Center (EPIC) asked the Federal District Court for the District of Columbia to compel the Federal Trade Commission (FTC) to enforce the terms of the agency's Google Buzz privacy settlement with Google. EPIC seeks to compel the FTC to stop Google's planned consolidation of user data from across the company's services into a single profile for each user under a single privacy policy. EPIC has alleged that the proposed changes and the way Google seeks to implement the changes violate the Google Buzz consent order. The District Court will hear the case before March 1, 2012.In this post, we discuss the highlights of EPIC's complaint, Google's response and lessons learned.

Ceridian, deceptive practices, enforcement, Federal Trade Commission, FTC, FTC Act, FTC consent, InfoLawGroup, information law group, information security, information security program, InformationLawGroup, Lookout, personal data, personal information, privacy enforcement, Section 5, Segalis

FTC Privacy Enforcement Update: Two Companies Allegedly Failed to Protect Sensitive Employee Data

By InfoLawGroup LLP on May 06, 2011

On May 3, 2011, the Federal Trade Commission announced that Ceridian Corporation and Lookout Services, Inc. agreed to settle the FTC's allegations that the companies failed to safeguard their business customers' employee personal information. Ceridian's services include payroll processing, payroll-related tax filing, benefits administration and other human resource services for business customers. Lookout provides a web-based computer product that is designed to help employers comply with their obligations under federal law to complete and maintain a U.S. Citizenship and Immigration Services Form I-9 about each employee in order to verify that the employee is eligible to work in the United States.

Boris Segalis, Buzz, Consent Order, Consumer Protection, data protection, data security, Federal Trade Commission, FTC, FTC Act, Google, Google settlement, InfoLawGroup, information law group, information security, personal information, privacy, privacy assessment, privacy by design, privacy enforcement, risk assessment, Safe Harbor, social media, social network

FTC Takes a Big Step in Privacy Enforcement with Google Buzz Settlement

By InfoLawGroup LLP on April 06, 2011

The Google Buzz settlement that the Federal Trade Commission announced on March 30, 2011 is the latest in the line of the Commission's numerous Section 5 actions related to privacy and data security violations. The Google Buzz settlement, however, is unique in several important ways. The settlement represents (i) the first FTC settlement order has requires a company to implement a comprehensive privacy program to protect the privacy of consumers' information, and (ii) the Commission's first substantive U.S.-EU Safe Harbor framework enforcement action. Let's dive in (make sure to read the "Action Item" at the conclusion of the post!).

behavioral advertising, behavioral marketing, chitika, deceptive practices, Federal Trade Commission, FIPPs, FTC Act, FTC consent, InfoLawGroup, information law group, information security, InformationLawGroup, opt-out, privacy enforcement, Section 5, Segalis, tracking, twitter

Privacy Enforcement Update: FTC Settles with Twitter and Chitika

By InfoLawGroup LLP on March 18, 2011

As we have previously reported on our blog, 2011 has seen a whirlwind of privacy enforcement activity. The FTC, NLRB, EEOC, HHS and FINRA have all taken privacy enforcement actions this year. This March, the FTC has announced privacy settlements with Chitika and Twitter.