Posts tagged behavioral analytics

behavioral analytics, behavioral marketing, behavorial advertising, cookies, EU, European Union, Google, international, Privacy Policy

European Criticism for Google's New Privacy Policy

By W. Scott Blackmer on February 28, 2012

Google's new privacy policy (and its plans to create user profiles across multiple online services) has drawn fire from European data protection authorities. Online and mobile retailers and service providers should take account of a renewed emphasis on transparency and proportionality in collecting data about users.