This post is Part Two in my review and discussion of some of the comments submitted in the response to the Boucher Bill privacy and data security legislation discussion draft. As in Part One, Part Two will describe and summarize at a high level some (but not all) of the issues identified by the commenters. Part Two covers comments submitted by American Business Media (ABM), which focuses on the Business-to-Business online information market; the Association of National Advertisers (ANA); the Marketing Research Association (MRA), an association of the survey and opinion research profession; the National Retail Federation and Shop.org (collectively, NRF); and the U.S. Chamber of Commerce.
As previously reported, in early May Reps. Rick Boucher (D-Va.) and Cliff Stearns (R-Fla.) introduced a discussion draft of proposed federal privacy and data security legislation. Reps. Boucher and Stearns sought comments on the discussion draft, setting a deadline of last Friday, June 4, 2010. Numerous organizations have submitted comments. This multi-part post will describe and summarize, at a high level, some (but not all) of the issues identified by the commenters.
In early May, Reps. Rick Boucher (D-Va.) and Cliff Stearns (R-Fla.) introduced a long anticipated "discussion draft" of a bill "[t]o require notice to and consent of an individual prior to the collection and disclosure of certain personal information relating to that individual." You have probably heard that industry and consumer groups alike are not happy with the discussion draft. What exactly is the Boucher Bill and what would it mean for almost every company engaged in the collection, use or disclosure of personal information (not just companies engaged in online behavioral advertising)? Following is a FAQ. Comments on the draft legislation are due June 4 (mark your calendars).