Posts tagged marketing

affiliate marketing, deceptive practices, endorsements, FTC, FTC Act, marketing

Acai of Relief? Marketers' Recent Settlement of FTC Charges Serves as a Reminder for Online Advertisers and Affiliate Marketers.

By InfoLawGroup LLP on April 04, 2012

Two online marketers of acai berry products recently settled the FTC's charges that the marketers engaged in deceptive practices by operating "fake news" sites directly and through affiliates to promote acai berry products. Although these cases are extreme examples of deceptive practices, they should serve as an important reminder for companies engaging in affiliate marketing that the FTC actively enforces in this area using the FTC Act, and that companies marketing through affiliates and affiliate marketers must understand and address the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, which were updated in 2009 ("Guides"). As discussed further below, this can pose a challenge for companies of all types advertising through affiliate marketing programs

baa, business associate, enforcement rule, fundraising, HHS, HIPAA, marketing, modifications, notice of privacy practices, npp, NPRM, privacy rule, protected health information, research, restrictions, sale, security rule, subcontractors

FAQ on the Proposed Modifications to the HIPAA Rules: Part Two

By InfoLawGroup LLP on July 15, 2010

This post is Part Two of my FAQ on the proposed modifications to the HIPAA Rules issued by HHS last week. Part Two focuses on the proposed modifications to the Privacy Rule.