Eric J. Anderson


Partner, Chicago office

O:(312) 204-7199 C:(224) 587-6222




About Eric

Eric J. Anderson joined InfoLawGroup as a partner in early 2017 after serving several years as head marketing and advertising counsel for a major national retailer. Eric has extensive experience advising clients on all types of marketing, advertising and online issues including digital, mobile and e-commerce initiatives.

Eric also designs and delivers organizational training materials for his clients’ sales and marketing teams, often acting as an extension of the role of in-house counsel for his clients.

Eric works closely with clients on all types of marketing, advertising and promotional programs and campaigns including television commercials, radio, print, digital, social media, email, mobile applications as well as product and performance claims. Eric also routinely advises clients on all types of retail advertising and promotions including retail pricing, sale frequency, customer loyalty programs, gift cards, coupons, rebates, private label products and e-commerce related issues.

Eric is an excellent resource…he is prompt, responsive, very easy to talk to.
— Happy Client


  • Counseling clients on all legal aspects of marketing, online, social media, mobile and other advertising and marketing campaigns, programs, concepts and ideas
  • Advising clients in the alcoholic beverage industry on all manner of marketing trade practice issues
  • Advising on retail reference pricing and sale frequency issues, including development and modifications to retail pricing policies
  • Negotiating agency of record and other marketing agreements with a number of different advertising agencies and marketing vendors
  • Negotiating celebrity spokesperson, endorsement and sponsorship agreements with celebrities, athletes, professional sports teams and leagues, including names like the Kardashians, Justin Bieber, Selena Gomez, Brett Favre, the NFL, NBA, MLB, NASCAR and many more
  • Negotiating joint promotional opportunities with movie studios, television shows, music, professional sports and entertainment properties
  • Advising on a wide variety of social media influencer campaigns and initiatives as well as providing legal guidance on social media and consumer media policies
  • Overseeing claims substantiation for a wide array of private label products
  • Providing legal guidance on all manner of sweepstakes, contests and promotions
  • Counseling on legal issues related to charitable solicitations and charitable sales promotions, including all contract drafting, bonding, registration, filing and reporting activities



“Complex Loyalty Programs”, BAA Marketing Law Conference, Chicago, IL, November 2016

“The Tricky Business and Law of Loyalty Programs, Gift & Stored Value Cards”, BAA Marketing Law Conference, Chicago, IL, November 2015

“The Tricky Business of Loyalty Programs, Gift Cards and Stored Value Cards”, BAA Marketing Law Conference, Chicago, IL, November 2014

“Unwrapping Gift Card and Coupon Laws”, BAA Marketing Law Conference, Chicago, IL, November 2013

Professional Associations

Association of National Advertisers


Bar Admission

Illinois, 2008

Indiana, 2000



DePaul University College of Law, J.D., 2000

Trinity Christian College, B.S., 1997 High Honors