Brian C. Schaller


Senior Counsel, Los Angeles Office

O:(424) 284-4080 C:(415) 678-7403




About Brian

Brian C. Schaller's practice focuses on the worlds of entertainment, interactive media, retail and technology. In those industries, Brian is called upon to advise on interactive entertainment, privacy, technology transactions, advertising, marketing, and social media. He regularly advises on all manner of advertising, technology and privacy issues.  

Working on a contract…a great experience? Well yes, if you are working with Brian Schaller
— Happy Client


  • Negotiating, structuring and drafting licensing agreements related to production, promotions, music, and technology

  • Counseling clients on the collection, use and sharing of personal information; and drafting compliant privacy policies

  • Helping clients comply with the E.U.'s General Data Protection Regulation (GDPR), including negotiating data processing agreements and responding to data subject requests

  • Drafting and advising on social media policies and guidelines related to testimonials and endorsements

  • Performing complex legal research and analysis of statutes, regulations and industry practices regarding privacy, educational technology (Ed-Tech), connected televisions, and biometrics

  • Advising on all aspects of mobile campaigns, including compliance with TCPA, FCC orders and carrier requirements for text messages

  • Creating clear, business-friendly guidelines for telemarketing, text message and email marketing campaigns

  • Performing audits of websites and applications for compliance with laws and self-regulatory guidelines, including COPPA, VPPA, SOPIPA, CalOPPA and the DAA Self-Regulatory Principles

  • Coordinating legal aspects of multi-jurisdictional and multi-national promotions and drafting associated Official Rules

  • Conducting legal review of promotional copy related to sweepstakes, contests, promotions and rewards programs, while working closely with clients to meet their business needs

Professional Associations

Syllabus Committee Co-Chair, USC-BHBA Institute on Entertainment Law and Business

International Association of Privacy Professionals

Previous Leadership Positions

Chair, Emerging Leaders Advisory Board, The Association of Media and Entertainment Counsel (AMEC) (2016)

Chair, IP, Internet and New Media Section, Beverly Hills Bar Association (2013-2015)

Board of Governors, Beverly Hills Bar Association (2012-2015)


Bar Admission

California, 2010



University of Southern California Law School, J.D. 2010

U.S. District Court, Central District of California – Judicial Extern, Hon. Ronald S.W. Lew, 2009

USC Intellectual Property and Technology Law Clinic – Clinical Intern, 2008-2009

University of California, San Diego, B.A., Chinese Studies, 1995