Values knowing a business inside & out – she worked on 55+ different promotions for just one client in a single year
Registered & bonded 20+ charitable promotions – and helps design other programs to avoid registration requirements
Is an extension of an in-house team by holding regular “office hours”, helping design effective (and compliant) marketing, and creating client “DIY” resources
Loyalty is one of Heather’s calling cards – she handled new iterations of a client’s promotion over 5 years (a lifetime in marketers’ terms!)
Multitasking is not a new concept for Heather, who graduated in the top 5% of her law school class while working a full-time day job
If Heather is tapping her feet in a meeting, she is likely not passing time, but keeping time. She has studied traditional dance and percussion in 8 countries and counting...
Heather E. Nolan, a partner at InfoLawGroup, has over a dozen years of legal experience focused on
providing proactive and practical legal advice for marketing, promotion, and advertising programs using a wide spectrum of platforms and technology.
Heather is a key team member to clients by helping to address the myriad of legal issues throughout the planning, designing, launching, and administering of these programs, as well as for those clients who create and distribute their own content. On a daily basis, Heather counsels on the traditional and emerging intellectual property and digital media legal issues they trigger.
She regularly works on multi-platform programs that involve digital videos, viral campaigns, web sites, mobile apps, promotional offers, giveaways, sweepstakes, skill contests, games, loyalty programs, coupons, rebates, and e-mail, text message, and mobile marketing, as well as all related agreements, terms, disclosures, and campaign elements. Heather also has extensive experience handling all aspects of promotions that involve charities and charitable causes.
Heather is a member of the Brand Activation Association (“BAA”), part of the Association of National Advertisers, and a regular speaker at its annual law conference and webinars. Heather previously practiced law at Wildman Harrold (now part of Locke Lord) in Chicago.
Counsels about legal compliance for advertising and promotions in all forms of traditional and emerging media, including giveaways, sweepstakes, skill contests, charitable promotions, game promotions, loyalty programs, coupons, rebates, web sites, mobile apps, as well as e-mail, text message, mobile marketing, and viral marketing campaigns.
Drafts consumer-related terms and conditions related to advertising campaigns and materials, promotions, web sites, apps, and social media platforms, and advising about related legal issues such as disclosures and consent/agreement.
Drafts and negotiates transactional documents related to promotions, including sponsorship, co-promotion, charitable promotion, licensing, and other e-commerce, technology, and promotion agreements.
Represents clients in various trademark matters, with special focus on clearance and prosecution.
REPRESENTATIVE SPEAKING ENGAGEMENTS
“Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past”, article in Adweek, May 2018
“Charitable Giving: Don’t Let Your Good Deeds Get Punished”, article in Corporate Counsel, November 2017
“Practical Tips for Registering and Bonding a Charitable Promotion”, roundtable host at the BAA Marketing Law Conference, Chicago, IL, November 2015
“Updating Your Status 24/7”, panel moderator at Women Leaders in Advertising and Marketing Law conference, New York, NY, October 2015
“Social Media Promotions: UGC and Intellectual Property Issues in Social Media”, presenter at the BAA Sweepstakes, Contests, and Games Council webinar, July 2015
“Gamification”, presenter at the BAA Sweepstakes, Contests, and Games Council webinar, July 2015
“Social Media and IP Law” and “Getting the Biggest Bang for the Buck: Getting the Most out of Non-traditional IP”, presenter at the Gulf Coast Intellectual Property Association, October 2014
“Protecting your Brand in the New gTLD World”, presenter at the BAA Marketing Law Conference, Chicago, IL, November 2013
Brand Activation Association
Association of National Advertisers
Loyola University Chicago School of Law, J.D., 2003, magna cum laude
University of Wisconsin, B.S., 2000, phi upsilon omicron national honor society
International and domestic travel, including to study drum and dance