Dua Lipa Sues Samsung for $15M over Use of Her Image on TV Boxes
On Friday, pop star Dua Lipa sued electronics manufacturer Samsung over allegedly unauthorized use of Ms. Lipa’s image on packaging for Samsung televisions. Ms. Lipa’s photograph is featured prominently in a simulated screen image on boxes:
The complaint (available here) alleges that “a significant portion of the televisions sold by Samsung in the United States in 2025 and to date bear” the image of Ms. Lipa on their box.
The complaint further alleges that Ms. Lipa became aware of the issue in June 2025 and immediately demanded Samsung cease and desist, which it has thus far (allegedly) refused to do.
The suit claims violation of Ms. Lipa’s right of publicity, infringement of her trademark rights (including a false-endorsement claim under §43(a) of the Lanham Act), and willful infringement of her copyright in the photograph used. (She acquired and filed to register the copyright in the underlying image in September 2025, with registration issuing in January 2026.)
Ms. Lipa is seeking at least $15,000,000 in damages, as well as an injunction.
For a refresher on the right of publicity and why using a celebrity’s (or anyone else’s) name/likeness for commercial purposes without permission can be problematic, please see our previous coverage here and here.
Originally published by InfoLawGroup LLP. If you would like to receive regular emails from us, in which we share updates and our take on current legal news, please subscribe to InfoLawGroup’s Insights HERE. This summary does not constitute legal advice.