Sweet Spot: Intersection of advertising, entertainment and technology
Chambers ranked for Media & Entertainment in IL
Loves advertising compliance challenges and tech transactions
Known for his ability to help clients from concept to execution for the launch of their products, services and campaigns
Past chair of BAA/ANA (then PMA) Marketing Law Conference
Failed jazz pianist and competes in BBQ competitions on a team named Silence of the Hams
Jamie is a frequent speaker and author on new media topics and is recognized as a Leader in the Field for Media & Entertainment by Chambers Partners. In 2011, Jamie was named one of the “40 Illinois Attorneys Under 40 To Watch” by Law Bulletin Publishing Company, an impressive selection given the 1000-plus nominations Law Bulletin received in consideration for this accolade. Jamie previously practiced as a partner in the Intellectual Property Group of Wildman Harrold Allen & Dixon LLP in its Chicago office and before that with the Entertainment & Intellectual Property Group.
Jamie Rubin is an advertising, technology and privacy lawyer who works with clients to bring their advertising, promotional and entertainment campaigns from concept to execution. Jamie’s practice covers the spectrum of traditional and emerging advertising and entertainment issues. He works on national and digital advertising campaigns, celebrity spokesperson agreements, sweepstakes and user-generated content promotions, social networking and viral marketing matters, claim substantiation, mobile applications and beyond.
Jamie’s experience includes
- Drafting and negotiating all agreements affecting advertising, media and marketing campaigns, including ad, promotion, digital and pr agency agreements, media buying/planning agreements, ad placement and ad tech agreements (including IAB terms), branded entertainment agreements and talent and spokesperson deals
- Negotiating and drafting contracts in such areas as web site and app development, hosting, ecommerce, SaaS, cloud and traditional software licensing and technology transactions
- Drafting and counseling on social media policies and compliance with laws and guidelines affecting endorsements, testimonials, blogging and the general use of social media
- Counseling clients on user-generated content issues, including the best ways to take advantage of unique protections afforded by the Communications Decency Act and Digital Millennium Copyright Act
- Navigating complex privacy laws applicable to marketing, including CAN-SPAM and TCPA
- Counseling clients on claim substantiation, sales frequency and pricing issues
- Representing challengers and advertisers in National Advertising Division (NAD) proceedings
- Handling all aspects of legal compliance for national, regional and local sweepstakes, skill contests, trade promotions and commercial co-venture/charitable arrangements (including drafting official rules, reviewing ad copy, attending to state registrations and bonding, drafting winner affidavits and releases, etc.)
- Representing clients in connection with a variety of co-promotion arrangements, strategic alliances and sponsorship deals
- Advising clients with respect to their e-mail and mobile marketing initiatives and advising clients who market to children (including on compliance with COPPA and CARU Guidelines)
- Assisting clients in structuring customer loyalty and incentive programs
- Counseling clients with respect to copyright, trademarks and the rights of publicity and privacy
REPRESENTATIVE SPEAKING ENGAGEMENTS
“Retailers that promote auto-renewal subscriptions online will have to allow online cancellation when a new California law takes effect July 1”, Article in Internet Reader, regarding auto-renewal subscription programs, February, 2018.
“Ad Impression Measurement”, moderated panel at the Brand Active Association/ Association of National Advertisers in Chicago, November 2017.
“Face Off: Dynamic Technologies vs. Regulatory Controls”, spoke at the Brand Active Association/ Association of National Advertisers, November 2016.
“The Tricky Terrain Of Retail Marketing”, moderated a panel at the Brand Active Association/ Association of National Advertisers Legal Conference in Chicago, November 2015.
“Digital Media: Dealmakers and Legal Issues”, speaker at panel for AMEC panel Digital Media, October 2015. “IAPP Practical Privacy Series”, presentation for IAPP conference, 2015.
Past Chair, Chicago Steering Committee – Association of Media & Entertainment Counsel
Promotion Marketing Association, now called the Brand Activation Association – a part of the ANA (Member: Government and Legal Affairs Committee and 2010 Co-Chair of the PMA Annual Marketing Law Conference)
International Association of Privacy Professionals
The John Marshall Law School, J.D. 2000, Entertainment and Media Law Society, President, 1997 – 1999
University of Iowa, B.A., Economics, 1997