With 12 years of in-house experience, Rosie prioritizes practicality and operationalization of advice
Manages global trademark portfolios
On “Team Product” – supports clients from ideation through manufacturing through advertising and sale/distribution
Builds AI governance programs leveraging a cross-functional perspective
Adept in helping clients navigate legal and marketplace challenges in setting prices and offering discounts.
FUN FACT!
Rosie is a baker at heart. During the holidays, Rosie and her family bake over 100 dozen cookies each year
About Rosanne
Rosanne Yang guides clients with a practical eye to achieving company objectives while complying with increasingly complex laws and regulations. She leverages her experience across intellectual property, advertising, and privacy, as well as her long in-house experience to bring a comprehensive view to the issues facing clients.
Rosie’s broad perspective has never been more important than it is in today’s market. AI is rapidly propelling businesses’ internal capabilities as well as their products and services for others, and it sits at the intersection of Rosie’s practice areas. Businesses cannot afford, in time or outlay, siloed advice or the cost to consult with extra attorneys. Her AI-related work covers risk identification and mitigation, governance, contracting, all aspects of the trademark and copyright lifecycle, surveillance pricing, consumer protection, consumer privacy rights, and more.
Rosie has extensive experience developing and executing intellectual property strategies for clients with clearing, registering, licensing, and enforcing rights domestically and internationally. Her work includes ensuring appropriate contractual controls and internal policies regarding the use of AI in developing IP assets, rights of publicity clearance, product design clearance, and product design collaboration agreements.
She advises on a range of marketing and advertising matters, including third-party marketplace operations; promotional advertising; substantiation of claims consistent with FTC, CPSC, and other regulatory frameworks; and influencer advertising. She prepares website terms of use and other consumer terms and policies, taking into account cutting edge issues such as agentic commerce; counsels on internal corporate policies on a variety of topics, including the use of AI by employees and vendors; and creates training materials for clients on all these subject matters.
As the patchwork of U.S. state consumer privacy laws took shape, Rosie devised a business-friendly implementation blueprint designed to leverage a client’s existing compliance work and streamline new efforts. Today, she continues to support clients through the internal conversations, processes, and technical configurations needed to operationalize their privacy programs.
With over a decade of in-house experience, Rosie understands the importance of her clients’ operational procedures and challenges, as well as their risk tolerances, and works closely with various members of clients’ teams to facilitate practical problem solving. She represents clients across a wide array of industries, including retail and consumer goods, healthcare, education, and cryptocurrency. She also practices what she preaches: following her own advice regarding the vetting and selection of third-party AI tools, Rosie selected AI-based trademark clearance tools which bring increased value to the firm’s clients. She is a member of the International Association of Privacy Professionals (“IAPP”) and is certified CIPP/US and is a certified Artificial Intelligence Governance Professional (AIGP).
“Rosie is among not only the smartest lawyers I’ve ever met, but also the most diligent and empathetic, which truly puts her in a class of her own.”
REPRESENTATIVE Experience
Advising on consumer disclosures, intellectual property protection and risk mitigation, and advertising considerations with respect to the use and deployment of AI tools
Drafting and negotiating technology, IP, and marketing contracts, including influencer agreements
Drafting technology and information governance policies including AI policies and standards, acceptable use, information security, and records management policies
Counseling and training clients on the responsible use of generative artificial intelligence (AI) and other machine learning technologies, product regulatory compliance, and privacy compliance programs
Strategic development and management of international trademark and copyright portfolios, including clearance, registration, licensing, and enforcement of trademarks, domain names and copyrights
Advising on advertising claims substantiation, including pricing, environmental, and social responsibility claims, as well as the compliance programs behind them
Counseling on broad array of advertising initiatives, including entertainment content, loyalty programs, social media engagement, text messaging, and app development
Drafting website terms of use, purchase terms, and other consumer terms and policies
Preparing training materials for clients’ legal and business teams on topics such as intellectual property, advertising, privacy, and AI
Drafting and negotiating product sourcing, and product supply agreements
Crisis management and advising on public and governmental relations communications relating to crises
Former VP and Chief Counsel, Intellectual Property and Regulatory, for a $5B national retail conglomerate, with extensive experience in both marketing and privacy issues
Recognized as a Corporate IP Star by Managing IP in 2018, 2019 and 2020
Previously, practiced in the Intellectual Property Group of a large national law firm
Representative SPEAKING ENGAGEMENTS and Publications
“How AI is Re-Shaping Brand Protection,” IAPP KnowledgeNet, August 2026
“Making Sense of New Surveillance, Dynamic, and Algorithmic Pricing Laws,” Lexology, June 2026
“How AI is Re-Shaping Brand Protection,” ANA Legal Affairs Committee, April 2026
“Brand Protection in an AI-Driven World: Part 3 Registering Your Mark,” Lexology, February 2026
“Brand Protection in an AI-Driven World: Part 2 Clearing Your Mark,” Lexology, January 2026
“Brand Protection in an AI-Driven World Part 1,” Lexology, January 2026
“Models, Photographers, and AI (Oh My!),” The American Legal Blogger, November 2025
“Digital-Only “Grocery” Coupons & Discounts Now Only as Good as the Paper They Are Printed on in San Diego,” The American Legal Blogger, April 2025
“Beware Misleading Headlines: Copyright Office Did Not Change the Rules on AI,” Lexology, January 2025
“Artificial Intelligence: Innovations and Regulations in the Entertainment World,” Panel Member at USC Gould School of Law’s 2024 Institute on Entertainment Law and Business, October 2024
“Using AI? Check Your Environmental Advertising, Including ESG Reports and SEC Filings,” The American Legal Blogger, October 2024
“As “Swift”ly As You Can Post, the Backlash Comes: Using AI-Generated, Deep Fake, and Other Celebrity ‘Endorsements’,” The American Legal Blogger, August 2024
“The FTC Isn’t Buying It at Any Price: Surveillance Pricing, Dynamic Pricing and Algorithmic Pricing,” Lexology, July 2024
“Singing the Blues: Lessons for Social Media Posts,” The American Legal Blogger, May 2024
“Updated!: 11 Tasks to Do Today to Prepare for the Use of AI in Your Business,” Lexology, September 2023
“Ain’t Nothin’ to See Here? Quite the Contrary. Making Proper Disclosures for AI Features,” Lexology, September 2023
“11 Tasks to Do Today to Prepare for the Use of AI in Your Business”, Lexology, February 2023
“Roll for Initiative: A Brand vs. Its Impassioned Community and Their User Generated Content”, Lexology, January 2023
“Public Domain or Not Public Domain? That Is the Question”, Lexology, January 2023
“Cryptoplanet: Brand Protection in a World of Blockchain and NFTs”, World Trademark Review Special Report, September 2022
“Lost in Cyberspace: Real world trademarks vs. the metaverse: Re-evaluating a portfolio for the metaverse, NFTs, and digital assets”, Lexology, June 2022
“Covid & Corporate Social Responsibility, Changed Marketing and the Law: A Cross Disciplinary Review”, Association of National Advertisers/BAA Marketing Law Conference, November 2021
“A Heartwarming Trademark Story Perhaps, but Don’t Try This at Home”, Lexology, August 2021
“Colorado’s New Privacy Law: 5 Key Things You Need to Know”, Lexology, July 2021
“Who Doesn't Love a Good Sale? - Practical Approaches to the Ongoing Saga of Pricing Litigation”, Lexology, March 2021
“Spoofs, Parodies, Compatibility, and Comparisons: When Can Competitors Borrow from Each Other?”, Lexology, January 2021
“Environmentally Friendly Products? Socially Responsible Manufacturing? Considerations for a New Era of Advertising Claims”, Lexology, January 2021
“Anticipating Risks and Challenges to Business in the Changing Political Environment”, The Ohio State University Moritz College of Law, March 2017
practice areas
Intellectual Property
Marketing and Advertising
Privacy
PROFESSIONAL ASSOCIATIONS
International Association of Privacy Professionals (IAPP), CIPP/US and Artificial Intelligence Governance Professional (AIGP)
BAR ADMISSION
Ohio, 1999
Education
The Ohio State University Moritz College of Law, J.D., with honors, 1999
The Ohio State University, Bachelor of Arts (Political Science and German), summa cum laude, 1996